AEO/GEO isn’t a trend to watch. It’s a service to sell.

The practical playbook for turning AI search demand into a profitable agency service.

Flagship Sell GEO kit

Want the whole selling system?

Take GEO from an idea on your services page to something your sales team can sell.

How to price GEO
How to report GEO
GEO one pager for your clients
GEO proposal for your clients
Objection handling scripts
Get the Sell GEO KitGet the Sell GEO Kit

Knowing GEO and selling GEO are two different problems.

You already know AI search is real. Then the practical questions start.

01.
Which clients should we pitch?
02.
What exactly do we sell?
03.
What do we charge?
04.
What if the client asks for proof?
05.
Can our team actually deliver it?
06.
Where do we even start?
Sell GEO HQ is built for that gap.

Get from "we should offer GEO" to "here's the offer."

The AEO/GEO Agency Pulse Survey

The data is in.

We asked 80+ agency owners what they sell, what they charge, and what's holding GEO back. Agencies aren't avoiding it. They're doing it quietly, inside work they already sell.
Readiness
84%
are piloting or delivering AEO/GEO.
Only 42% are delivering it to clients.
Packaging
63%
bundle it into retainers they already sell.

Just 6% sell it as a standalone service.
Readiness
68%
say you can't sell it without proving it works.

Only 58% track AI search visibility today.
The real dividing line: every agency already delivering AEO/GEO tracks AI visibility or is about to. Among agencies still piloting, only half do.
"Get started exploring the industry and service now so you can at least speak to it with clients, instead of scrambling when they bring it to the table first."
Zach Barner
Kovach Marketing
"Clients don't understand what it is and think that because they did the SEO work to appear in search, that is enough."
Angela Shori
SHYFT Insights
"In nearly three decades of doing this, measurement has never lagged this far behind the channel. I can show a client we're cited in ChatGPT and Perplexity, but tying that citation to a phone call or a signed contract is still guesswork, and clients pay for the phone ringing, not for impressions."
Jonn Patrick Chua
Boulder SEO Marketing
What agency owners say about AEO/GEO now
Zach Barner

Zach Barner

Kovach Marketing

"Get started exploring the industry and service now so you can at least speak to it with clients, instead of scrambling when they bring it to the table first."

Angela Shori

Angela Shori

SHYFT Insights

"Clients don't understand what it is and think that because they did the SEO work to appear in search, that is enough."

Chris Raulf

Chris Raulf

Boulder SEO Marketing

"In nearly three decades of doing this, measurement has never lagged this far behind the channel. I can show a client we're cited in ChatGPT and Perplexity, but tying that citation to a phone call or a signed contract is still guesswork, and clients pay for the phone ringing, not for impressions."

Christelle Macri

Christelle Macri

ClickJump

"The pace of change is very fast, which means re-evaluating best practices and testing much more often to achieve the best results for clients. Integrate testing new practices within the agency workflow."

Roseann Valencia Fernandez

Roseann Valencia Fernandez

Therareform

"Understand how AEO is being measured in their respected industries, for example, beauty search engines ranking: Google, Amazon, Sephora/Ulta, Chat GPT, retailer sites, DTC"

Gert Kulla

Gert Kulla

RedBat Agency

"Knowing what moves the needle the most and doing that mainly. To keep experimenting and testing as much as possible."

Adam Helweh

Adam Helweh

Secret Sushi

"This touches far more than just SEO. AI Visibility impacts content marketing, paid ads, social media, and more. This is a dramatic shift that will decide which agencies survive the next few years or which ones will be replaced by AI. Your years of strategic experience and execution gives you the judgement and intuition that AI alone cannot match. This isn't guaranteed for the foreseeable future so dig in and establish yourself in this new world now."

Rachelle Sassine

Rachelle Sassine

Perceptiv Media

"Keep testing different things to see what works, each LLM is using a different formula but the basics all still matter. Write copy that both AI and humans love and have your clients brands across all socials, relevant sites and directories. Keep your reviews high and answer customers, make it easy for LLM to scrape this data for your clients."

Cassandra Gucwa

Cassandra Gucwa

Menerva Digital

"Accuracy of tracking performance."

Guide
You can't sell what you can't measure.

AI Search Visibility Playbook

Understand what's actually influencing AI visibility before you promise clients a number.

Get the AI Search Visibility PlaybookGet the AI Search Visibility Playbook
Ebook
The client will ask: "so how do we know it's working?"

GEO Measurement Guide

You need a better answer than "your AI visibility score went up." The guide shows agencies how to connect one reporting chain:

Get the GEO Measurement GuideGet the GEO Measurement Guide
Proof, not theory

Because “we know GEO” isn’t proof.

These case studies show what happened when the work met real businesses.

AI Visibility

RTR Sports Reaches 57.8% AI Visibility

57.8% AI visibility score, up from mid-40s in May 2026

View Case Study
AI Visibility

Perth AV Achieves 100% AI Visibility

0 → 9/9 AI Overviews — Cited across every tracked buyer prompt.

View Case Study
AI Visibility

Eco-Homebuilder Captures 16.3% AI Visibility

#1 of 5 in category AI visibility rank

View Case Study
The wider universe

Not everything you need to sell GEO fits on one page.

Sell it: price, pitch, package, retain  |  Execute it: how to deliver the work  |  Understand the market: what's changing for agencies

View all articlesView all articles

You know GEO. Now make it a revenue line.

You don't need another explainer on why AI search matters. You need a service your team can sell, scope, and stand behind.