Free report / AEO & GEO

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How agencies really sell AEO/GEO.

We asked 80+ agency owners how they price, staff, and prove AI search visibility work. The answers show where the market is heading and what separates agencies delivering it from the ones still testing.

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See what it reports

The findings, in numbers

Most agencies have started. Almost nobody is getting paid for it yet.

Four numbers from the survey that show how fast agencies moved into AI search, and how far pricing and proof still have to catch up.

84%

of agency owners are already piloting or delivering AEO/GEO work.

63%

bundle it into a retainer they already sell. Only 6% sell it as its own service.

0%

say AEO/GEO carries a better margin than core SEO today.

68%

say you can't sell AEO/GEO without a way to measure it.

What you get inside

Six common beliefs about AEO/GEO, tested against real agency answers.

The report covers demand, pricing, staffing, scope, tooling, and measurement. Here is a preview of what held up and what didn't.

Busted

"This already pays better than SEO."

Nobody reports a better margin than core SEO. 63% say it's too early to tell.

High priority

Busted

"You can't sell it without proving it works."

68% agree, the strongest agreement anywhere in the survey.

High priority

Busted

"This needs its own specialist hires."

56% route the work through their existing SEO team. About a quarter hired specialists.

High priority

Busted

"Clients are the ones driving this."

An editable client-ready explainer to send after a first call, with guidance on tailoring it per client.

High priority

Busted

"It's mainly about not losing clients."

An editable proposal template with scope, pricing table, exclusions, and a 90-day roadmap.

High priority

Still split

"This is genuinely new work, not rebranded SEO."

42% agree, 32% disagree, 26% are neutral. The one belief that hasn't settled.

High priority

Get your report today

Inside, you'll learn how to:

The real dividing line

Every agency already delivering AEO/GEO tracks AI visibility or is about to. Among agencies still piloting, only half do. Team size and budget had little to do with it.

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See where your agency sits against peers: not started, piloting, or delivering

Spot the habit that moves agencies from testing AEO/GEO to delivering it

Understand why most agencies give this work away inside retainers, and when to price it separately

Decide whether to run AEO/GEO through your SEO team or build a dedicated bench

Compare how agencies track AI visibility, from dedicated tools to manual checks in ChatGPT and Perplexity

Act on five data-backed next moves, with one clear step for each stage

What you get inside

A measurement system, not another think-piece.

Inside, you'll learn how to:

See whether AI engines actually name and cite your client
Build a prompt set around the questions buyers really ask
Roll the metrics into one score clients can follow
Turn every weak number into scoped, billable work
Report GEO progress in a way clients trust
Pick the right GEO tool without overpaying

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"In nearly three decades of doing this, measurement has never lagged this far behind the channel. I can show a client we're cited in ChatGPT and Perplexity, but tying that citation to a phone call or a signed contract is still guesswork."

Chris Raulf

Chris Raulf

Boulder SEO Marketing

"Clients don't understand what it is and think that because they did the SEO work to appear in search that it is enough. Expect to do a lot of educating unless the client specifically asks for it."

Angela Shori

Angela Shori

SHYFT Insights

Take the next step

See where your agency stands on AI search.

Use the data to benchmark your offer, price the work properly, and choose your next move with confidence.

Survey data on pricing, staffing, scope, tooling, and measurement

Six common AEO/GEO beliefs tested against what agencies actually report

A three-stage framework with one next move for each position

Get the AEO/GEO Agency Pulse Survey

Download for free.