RTR Sports Reaches 57.8% AI Visibility

Project Overview

Organization

RTR Sports Marketing

Industry

Motorsport sponsorship consultancy (B2B)

Challenge

High fan traffic, low visibility among sponsorship decision-makers.

Products / Services Used

AEO/GEO Optimization
Technical SEO Audit
Commercial Content Rebuild
Schema Markup
Conversion Rate Optimization
Cluster Interlinking

RTR Sports Marketing helps global brands navigate motorsport sponsorship across F1, MotoGP and NASCAR. Despite its deep industry expertise, its website attracted mostly motorsport fans rather than sponsorship decision-makers.

‍

Mavlers rebuilt the site around commercial questions such as sponsorship costs, ROI, series selection and agency choice, optimizing content for both search visibility and AI citations.

Performance Insights

Key results for the client

57.8%

AI visibility score, up from the mid-40s in May 2026

45%

Citation share across monitored AI answers

229%

Increase in keywords appearing in AI Overviews

+22%

Ahead of conversion forecast

Client Objectives

The challenges RTR faced

Talk to our team

The site was built for fans, not buyers

Content focused on race schedules, calendars and sponsor round-ups. It generated attention, but little commercial intent.

RTR was missing from high-value questions

Queries around sponsorship costs, ROI, series comparisons and agency selection were not covered clearly enough to compete in search or AI answers.

Authority was not reaching commercial pages

Blog content was not consistently linked to the service pages that could convert high-intent visitors into enquiries.

There was no clear conversion journey

Readers would arrive, learn something, and leave without a clear route to making an enquiry.

AI assistants had little to cite

The content was not structured in a way that made it easy for ChatGPT, Gemini, Claude or Perplexity to extract and reference RTR’s expertise.

Mavlers Strategy

How we rebuilt RTR’s visibility

Talk to our team

Mapped the real sponsorship decision journey

We mapped the questions buyers ask before signing a sponsorship deal - from choosing a series and team to evaluating packages, contracts and expected returns.

Rebuilt the commercial page estate

Ten priority service pages, the homepage and the “Why RTR” page were restructured around commercial intent, trust, risk, ROI and decision-maker language.

Created content around buyer decisions

We reworked 22 blogs and produced 50 new outlines, each mapped to a specific step in the sponsorship funnel.

Optimized content for AI citation

Pages were written with direct question-based headings, self-contained answer blocks, TL;DR summaries, defensible cost ranges and credible external references.

Strengthened the technical foundation

Templatised schema was deployed across service and blog templates. Content clusters were interlinked across Formula 1, MotoGP, IndyCar, Formula E and NASCAR.

Built clear routes to conversion

Commercial pages received stronger CTA placement, improved form positioning and consistent in-content enquiry paths.

Timed delivery around the buying cycle

The editorial programme was published ahead of the September to December 2026 sponsorship research and shortlisting window.

Results

What RTR achieved

‍

We move faster, optimize smarter, and help you outpace competitors with AI behind every move.

Organization

RTR Sports Marketing

Industry

Motorsport sponsorship consultancy (B2B)

Services Used

AEO/GEO Optimization, Commercial Content Rebuild, Conversion Rate Optimization

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About

RTR Sports Marketing is a B2B motorsport sponsorship consultancy, guiding global brands through sponsorship decisions across F1, MotoGP, and NASCAR. Its site pulled heavy fan traffic, but almost none of it belonged to the sponsorship decision-makers actually signing deals.

Challenges

Content was built for fans, race schedules, calendars, sponsor round-ups and not buyers evaluating a sponsorship spend
No clear coverage of high-value queries: sponsorship costs, ROI, series comparisons, agency selection
Blog authority wasn't linked through to the commercial pages that could convert it
No defined path from "reader" to "enquiry"
Content wasn't structured for AI assistants to extract or cite RTR as a source

Goals

Show up in AI-generated answers for commercial sponsorship queries, not just fan search terms
Convert existing traffic and blog authority into qualified enquiries
Build a content and technical structure that scales across F1, MotoGP, IndyCar, Formula E, and NASCAR
Be ready before the September–December 2026 sponsorship research and shortlisting window

Solution/Approach

Mapped the real sponsorship decision journey - the questions buyers ask before signing
Rebuilt 10 priority service pages, the homepage, and the "Why RTR" page around commercial intent and decision-maker language
Reworked 22 existing blogs and drafted 50 new outlines, each mapped to a funnel stage
Wrote for AI citation: question-based headings, self-contained answer blocks, TL;DR summaries, defensible cost ranges, credible external references
Deployed templatized schema across service and blog templates; interlinked content clusters across all five racing series
Tightened CTA placement and form positioning for a consistent path to enquiry
Timed the editorial push to land ahead of the September–December 2026 buying window

Results

‍

57.8% AI visibility score, up from mid-40s in May 2026
45% citation share across monitored AI answers
229% increase in AI Overview keyword appearances (17 → 56)
+22% ahead of conversion forecast
15 qualified signups in July 2026 alone, 20% from AI channels that generated zero leads six months earlier

Case Studies

Results That Speak for Themselves.

Migrating 9,000+ pages across 12 languages

Successful migration of 9,000+ pages across 12+ languages, with no critical downtime.

9,000

Pages

12+

Languages

1,000+

Extra pages

80% CPR reduction and 3x ROI over 6 years

Multi-channel strategy driving 50%+ monthly registration growth.

80%

CPR drop

ROI

50%+

Registrations

35% cost reduction while scaling SEO delivery globally

Ogilvy needed to scale SEO delivery across multiple markets without expanding headcount. Mavlers Agency stepped in as their invisible production partner.

35%

Cost saved

Delivery capacity

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RTR Sports Reaches 57.8% AI Visibility

Project Overview

Key results for the client

The challenges RTR faced

How we rebuilt RTR’s visibility

What RTR achieved

About

Challenges

Goals

Solution/Approach

Results

Results That Speak for Themselves.

Migrating 9,000+ pages across 12 languages

80% CPR reduction and 3x ROI over 6 years

35% cost reduction while scaling SEO delivery globally

Want to show up in AI search?

Get in touch with us.

You’re all set!