Incubeta
Ogilvy
National Geographic
Disney
DMA
Oracle
atcore
Airtasker
Asics
contentful
Hilton
Signs it's time to move

When WordPress is the better fit

Honest fit advice

Stay on Sanity or move to WordPress?

Content model mapping

How Sanity maps to WordPress

If you do move, every concept has a home in WordPress. We map yours in discovery, before a single record moves.

Sanity concept WordPress equivalent
Document types and schemas Custom post types plus ACF
Portable Text Gutenberg blocks
References ACF relationship fields
Assets Media Library or DAM
Studio desk structure Admin menus and custom post type screens
GROQ queries WP_Query or WPGraphQL
Internationalization WPML or Polylang
Front end Kept headless via WPGraphQL, or replaced with a WordPress theme
At a glance

Sanity vs WordPress

A factual comparison. Both are good platforms. The right one depends on your team and roadmap.

Sanity WordPress
Best for Product-led teams with React developers Marketing-led teams and content-heavy websites
Editing Customizable Studio, configured in code Gutenberg blocks and patterns
Cost model Usage-based plans Open source. Pay for hosting and the tools you choose
Front end Built and maintained separately Theme or headless, your choice
Extensibility Studio plugins and custom code Tens of thousands of plugins plus custom code
Ownership Content hosted in Sanity's Content Lake You own the code, the content and the hosting choice
Risk and safeguard

If you move, move safely

01.

SEO equity

Every URL inventoried and mapped, 301 redirects validated, staging crawled against live, and Search Console monitored for 60 days.

02.

Content integrity

Every content type, field, taxonomy, author and media item mapped to a WordPress equivalent and validated by script, not spot-checked.

03.

Team adoption

We design the editor around how your team publishes today, then train them before go-live.

What clients achieve

Results of migrating with Mavlers Agency

Zero

Rankings lost
During migrations we have handled

9,000+

Pages
Largest single site we've migrated with zero SEO disruption

60%

Faster load times
After an optimized WordPress build

99.9%

Uptime
Site reliability with our maintenance retainer

Behind every migration

Our Sanity to WordPress migration process

01.

Discovery and fit assessment

Content inventory, URL audit, integration list and SEO baseline, plus an honest call on whether to stay on Sanity or move.

02.

WordPress architecture

Custom post types, taxonomies, ACF field groups, Gutenberg block specs and a hosting plan.

03.

Scripted content migration

Staged imports with checkpoints, media deduplication, author and taxonomy mapping, and a full redirect map.

04.

Integration rebuild and QA

CRM, forms, analytics and marketing automation rebuilt and tested. Performance benchmarked against the old site. Accessibility, security and editor UAT.

05.

Launch and hypercare

Parallel build, zero-downtime cutover with a rollback plan, 30 days of post-launch monitoring and fixes, documentation and training.

Not sure whether to stay on Sanity?

A free platform assessment compares both options on cost, skills and roadmap before you commit.
What we protect

Everything that matters, carried across

SEO equity

URLs, redirects, metadata and rankings protected through cutover.

Content integrity

Every record validated by script, not spot-checked.

Editorial workflows

Roles, approval steps and scheduling rebuilt so publishing works on day one.

Integrations

CRM, forms, analytics and marketing automation rebuilt and tested before cutover.

Zero downtime

Your Sanity site stays live until WordPress is verified, with a rollback plan ready.

Team enablement

Training and documentation before go-live, so your team owns the new site.
Why Mavlers Agency

Why teams trust Mavlers Agency with this decision

We build on Sanity too

We have no reason to push you off Sanity. If it's the better fit, we'll help you get more from it.

5,000+ WordPress projects

Deep platform experience behind every content model we map.

9,000+ page migrations, zero ranking loss

Large, complex migrations delivered with SEO intact.

WordPress VIP Silver Partner

Enterprise-scale security, priority support and global infrastructure.

Full-funnel team

Our SEO and analytics teams guard traffic and tracking through cutover.

White label for agencies

We migrate under your brand. Your clients get a safe move, you get the credit.
Case studies

WordPress migrations we're proud of

From brochure site to full-stack entertainment platform

200,000 weekly newsletter readers, a basic website, and a vision for much more. Mavlers Agency built a React.js + Next.js front end with a WordPress backend, a ~10,000+ movie database, box-office projections, a dual-audience

35 website pages delivered in 21 days

A smart city AI platform trusted across four continents needed 35 WordPress pages in 26 days - pixel-perfect to their designs. Using AI-powered development workflows, Mavlers Agency delivered all 35 pages in 21 days, ahead of deadline, with full design fidelity and responsive performance across every device.

Supplier site upgraded to a two-sided marketplace

A basic WordPress talent platform needed to become a full two-sided marketplace - project creation, squad formation, multi-role access and multiple work models. Mavlers Agency came in mid-project, behind schedule, and delivered a fully functional marketplace through agile sprint development.

Good migrations don't happen by accident

We move faster, optimize smarter, and help you outpace competitors with AI behind every move.
Testimonials

Their words, not ours.

We are very pleased to say Mavlers Agency delivered results and consequently we saw marked improvements with overall traffic performance. The level of professionalism and transparency displayed by Mavlers Agency has been impressive and we highly recommend them.

Simon Reynolds
Simon Reynolds

VP Marketing

Despite my scepticism, I found the service and results from the Mavlers Agency team to be really great.

Joseph Abboud
Joseph Abboud

CEO

Mavlers Agency worked diligently on our campaigns & strategically optimised our web listings, which ultimately increased our user engagement. They implemented strategies that proved fruitful for the brand. No doubt Mavlers Agency is a leading agency for SEO in Australia, & I truly recommend them.

Adam Issa
Adam Issa

Group Marketing Manager

A good bunch of people who know their SEO from their CEO. Well recommended.

Greg Kramer
Greg Kramer

Owner

Their SEO experts have helped our business generate a high amount of organic traffic & ROI from our primary focus keywords along with the consistent rankings on page one of Google. I surely recommend these outstanding professionals.

Milenka Osen
Milenka Osen

Marketing Manager

We worked with Mavlers Agency to optimise our Google Adwords strategy and they are great to work with! Specific advice for charities wanting to make the most of their Google Grant – thanks Mavlers Agency!

Nina Stott
Nina Stott

Marketing &
Communications Manager

Frequently Answered Questions

Everything about moving from Contentful to WordPress

How long does a Sanity to WordPress migration take?

Most enterprise sites take 2 to 4 months. Smaller sites can move in a few weeks. You get a fixed-scope estimate after the discovery and audit phase.

Will we lose SEO rankings when we leave Sanity?

No. Every URL is inventoried and mapped, 301 redirects are validated, staging is crawled against the live site, and Search Console is monitored for 60 days after launch.

Will our site go down during the migration?

No. WordPress is built in parallel while your Sanity site stays live. Cutover is planned for a low-risk window with a rollback plan ready.

Can our team manage WordPress after the migration?

Yes. We design the editor around how your team publishes today and train everyone before go-live, with documentation to keep.

Can we keep our current front end?

Yes. WordPress can run headless with WPGraphQL, so the front end stays while editors switch CMS.

Should we stay on Sanity instead?

If you're product-led with React developers and multi-channel content, often yes. We build on Sanity too.

Not sure whether Sanity or WordPress fits?

Get an honest platform assessment, and a safe migration plan if moving is the right call.