How Mavlers Agency turned Google Ads permissions into a 24/7 watchdog

Access to Google Ads accounts never stays still. New team members join, agency partners come on board, contractors get temporary permissions, and third-party tools request connections. Each request is reasonable on its own, but together they create a permissions landscape that shifts constantly and that almost nobody is actively watching. A contractor keeps access long after a project ends. A temporary permission never gets revoked. Because Google Ads does not flag these changes in a way most teams track, they usually surface in a manual audit that happens quarterly at best, well after something has already gone wrong.

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We built MCC Watchdog to close that gap. It is a continuous monitoring service that keeps constant watch over who has access to every account across a portfolio, comparing each check against the last known state so any addition, removal, or privilege change gets caught the moment it happens. High-risk changes, like the granting of admin access, get flagged and prioritized, alerts land directly in the team's chat with the context needed to act, and scheduled digests build an audit trail with zero manual bookkeeping.