Sports Brand Unifies Awards & Ticketing

Organization

Australian sports education brand

Industry

Sports Education, Events & Professional Networks

Services Used

Custom event management platform, awards management, judging workflows, ticketing

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

This is some text inside of a div block.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

This is some text inside of a div block.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

This is some text inside of a div block.

About

The client is a leading Australian sports education brand serving the business side of sport, running industry news, learning resources, and events for a close-knit professional community. Its event operations, nominations, awards, judging, and ticketing, ran across disconnected tools with no shared source of truth.

Challenges

  • Nominations, awards, judges, finances, and ticketing lived in separate tools with no central platform.
  • Judging ran on manual processes, with no reliable way to assign panels, secure scoring, or aggregate results.
  • Every new event category came with its own eligibility and judging rules, turning each event into a near-rebuild.
  • No real-time scoring visibility or audit trail to defend results if a participant challenged them.
  • Entry fees, tickets, and judge honoraria weren't wired into a unified financial system, and the multisite network couldn't share data across nodes.

Goals

  • Build a single source of truth across the entire event lifecycle.
  • Replace manual judging with a secure, auditable digital process.
  • Let admins configure new award categories without rebuilding workflows.
  • Unify commerce and reporting across a multisite network.

Solution/Approach

  • Built an Awards Module with flexible per-award configuration for criteria, submission format, and documentation.
  • Built a Nominations Module supporting multi-source nominations, dynamic forms, and automated stage notifications.
  • Built a Judges Management Module with granular panel assignment, secure judge portals, and bias-reducing aggregation logic.
  • Built an end-to-end integration layer with a single admin dashboard across the multisite network, tying WooCommerce into one financial spine.
  • Ran the build with a dedicated cross-functional team operating in the client's time zone, with phased delivery and senior oversight.

Results

  • 4 custom modules built.
  • 6 wish-list capabilities unified into one platform.
  • 1 single source of truth end-to-end.
  • Network-wide deployment across the client's multisite architecture.
Related Case Studies

Results that speak
for them selves.

Migrating 9,000+ pages across 12 languages

Successful migration of 9,000+ pages across 12+ languages, with no critical downtime.

80% CPR reduction and 3x ROI over 6 years

Multi-channel strategy driving 50%+ monthly registration growth.

35% cost reduction while scaling SEO delivery globally

Ogilvy needed to scale SEO delivery across multiple markets without expanding headcount. Mavlers Agency stepped in as their invisible production partner.