Real Estate Moves Page 6 to Page 1

The client serves buyers and sellers across 14 local real estate markets. In August 2025, its local search presence was fragmented: location listings were inconsistent, high-intent content was missing, and most keywords ranked too far down the results to generate meaningful traffic.

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Mavlers Agency was engaged to turn 14 disconnected local footprints into a unified organic-growth channel built for both Google Search and AI-generated answers.

• Google Business Profiles across 14 locations had incomplete categories, attributes, services, descriptions, and review workflows.
• Name, address, and phone details were inconsistent across directories and citation sources.
• No blog or publishing process existed to capture neighborhood, buyer, seller, and other long-tail searches.
• Only 68 keywords ranked in Google’s top three; the average position was 56.4, or roughly page six.
• The website lacked the structured content and technical foundation needed to earn AI citations.

• Improve local visibility across all 14 markets.
• Build a consistent and trusted local-search presence.
• Increase top-three keyword rankings and organic traffic.
• Launch a scalable content engine for informational and neighborhood-led searches.
• Improve visibility in AI-powered search and conversational platforms.

• Optimized all 14 Google Business Profiles: Updated categories, services, descriptions, attributes, photos, Q&A, and review workflows around high-intent local queries.
• Standardized NAP data: Resolved conflicting listing information, corrected key citation sources, and added relevant local and industry directories.
• Launched a search-led blog: Created content around neighborhood guides, market insights, buyer and seller education, and informational real estate queries.
• Strengthened on-page and technical SEO: Improved metadata, heading structure, internal linking, schema markup, page speed, and machine readability.
• Built authority: Acquired relevant local and real-estate backlinks, increasing referring domains from 831 to 1,167 and Domain Authority from 40 to 42.

• +207% top-three keyword rankings, from 68 to 209
• Average ranking improved from 56.4 to 8.7, moving core terms from page six to page one
• +40.1% monthly Google Search Console clicks, from 3,716 to 5,206
• +153% AI citations, from 223 to 565 between January and June 2026
• +40% referring domains, from 831 to 1,167
• Domain Authority increased from 40 to 42