Lighting Brand Transforms 8 Products With Craft CMS

The client is a high-end lighting manufacturer and specification-led brand operating in the lighting and architectural products space. Its offering includes complex lighting products with detailed technical specifications, configurable options, technical files, and project-specific product information for professional users such as architects and specifiers.

• Different lighting families required different order-code tables, specifications, filters, downloads, and related products
• Product and marketing page updates depended on code deployments and developer support
• Interior and exterior products followed different SKU and order-code rules, making manual entry error-prone
• Projects, capabilities, resources, About pages, and marketing content needed different layouts while maintaining a consistent brand system
• Specification tools needed to connect directly with the product catalog so users could filter, configure, shortlist, download, and export product information

• Build a high-performance public-facing platform that could handle complex product data
• Give the client’s team greater control over day-to-day publishing without developer support
• Create a scalable catalog structure that could support different product families
• Eliminate manual SKU and specification errors
• Give architects and specifiers a faster way to find, configure, and export product information
• Maintain a consistent digital experience based on the client’s Figma design system

• Built data-driven product modeling: Used Craft Commerce with separate product types for extrusions, drivers, and sensors, supported by flexible fields and a single Smart Template in Twig that conditionally renders columns, filters, and specification tables
• Automated SKU generation: Created a rule-based engine to generate complex order codes based on predefined logic, with the correct SKU and technical files surfaced automatically based on product selections
• Built a reusable design system: Turned the client’s Figma system into reusable Twig components, including Project Gallery, Capability Band, and Technical Download Row components that editors can use to build new pages while staying on-brand
• Integrated specifier tools: Added guest and signed-in product shortlists, on-the-fly branded PDF datasheets and quote requests, and centralized asset volumes for SVGs, Revit files, and 4K product imagery

• 1 adaptive Twig template — Powers every Light Fittings product across interior and exterior categories.
• 8 Craft Commerce product types — Run through one unified catalog structure.
• 0 new front-end templates — Required for future product series or capability pages.
• Zero-code product launches — Teams can launch complete product series, including specs and downloads, directly through Craft CMS.
• Automated accuracy — Rule-based SKU generation ensures specifiers receive the correct product data.
• Faster specification — Architects can filter, configure, and export project-specific information in seconds instead of working through PDF catalogs.

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