Healthtech Provider Generates 75 Monthly Callback Leads

Project Overview

Organization

Healthcare technology provider

Industry

Healthcare technology

Duration

Ongoing - 6+ months

Location

Australia

Engagement model

Retainer

Products / Services Used

Google Ads
Search campaigns
Performance Max
Meta lead generation
Meta remarketing
Conversion tracking
Server-side GTM
GA4
Meta Conversions API
Monthly creative refresh

The client is a well-established provider of personal safety and remote monitoring technology for older Australians and their carers. Its products are wearable emergency alarms, GPS tracking devices, in-home monitoring systems, and telehealth-integrated safety units.

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Its digital advertising activity was minimal and loosely structured. It had never invested in a strategic, multi-channel paid media programme and had no clear view of what it could deliver.

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Since sales relied on inbound callback requests, the client needed more qualified callback requests, along with a clearer path from advertising spend to closed sales.

Performance Insights

Key results for the client

Monthly callback leads

35%

Lead-to-sale conversion rate

Average monthly sales

38%

Reduction in blended CPL

Client Objectives

What was holding the client back

Talk to our team

Campaigns were not segmented by intent

Search, display, and brand keywords were grouped into one campaign with no clear bid strategy. The budget was being directed towards low-intent traffic.

High-intent visitors were being lost

The client had no remarketing activity in place. Visitors who browsed product pages or began an enquiry flow had no further opportunity to re-engage with the brand.

Meta was not part of the acquisition strategy

The product category was well suited to visual and emotionally led advertising, but the client had no Facebook or Instagram presence. It was a large gap across the awareness and consideration stages of the customer journey.

Conversion tracking was unreliable

Lead volume and quality could not be measured accurately. Without reliable conversion signals, bidding algorithms were optimized with incomplete data - limiting performance across every channel simultaneously.

Mavlers Strategy

We built a full-funnel paid media programme

The solution was a multi-channel paid media architecture covering the full buyer journey, from initial awareness through to conversion. Each channel was given a defined role.

Talk to our team

Google Search for high-intent demand capture

Google Search received 90% of the budget. The focus was on high-intent keyword targeting, tightly grouped ad groups, and dedicated landing pages for each product category.

Performance Max for reach expansion

Performance Max campaigns were used to expand reach across YouTube, Display, Gmail, and Maps. Product feeds and custom audience signals helped the campaigns connect with people showing relevant intent.

Meta lead generation for awareness

Meta lead generation campaigns targeted carers and adult children aged 35–65. Instant Forms reduced friction and made it easier for interested prospects to submit their details.

Meta remarketing for warm audiences

Remarketing campaigns re-engaged website visitors, video viewers, and people who opened but did not complete a lead form. Product-specific testimonials and urgency messaging were used to move warm prospects closer to conversion.

Tracking built around accurate conversion signals

Server-side GTM, GA4, and Meta CAPI were integrated to improve attribution and ensure that lead events were recorded accurately across platforms.

Results

What MasterRemit achieved

We came in with low expectations - paid media had never worked for us the way we hoped. Within 3 months we were seeing more qualified leads per week than we’d previously seen in a quarter. The team understood our product, our customers, and the sensitivity of marketing in the healthcare space. They didn’t just run ads - they built a real acquisition machine for us.

We move faster, optimize smarter, and help you outpace competitors with AI behind every move.

General Manager, Operations

Healthcare Technology Provider, Australia

Organization

Healthcare technology provider

Industry

Healthcare Technology

Services Used

Multi-channel paid media (Google, Meta, programmatic)

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About

The client makes personal safety and remote monitoring products for older Australians and their carers, including wearable alarms, GPS trackers, and telehealth-integrated safety units. Its paid advertising had never been strategic, and sales depended entirely on inbound callback requests.

Challenges

Search, display, and brand keywords ran in one undifferentiated campaign.
No remarketing meant high-intent visitors had no path back to the brand.
No Meta presence despite a category suited to visual, emotionally led advertising.
Unreliable conversion tracking meant bidding algorithms optimized on incomplete data.

Goals

Build a defined, full-funnel paid media architecture.
Add Meta to the acquisition mix for awareness and consideration.
Fix conversion tracking to give algorithms accurate signals.
Improve lead-to-sale conversion rate.

Solution/Approach

Directed 90% of budget to Google Search with category-specific landing pages.
Used Performance Max to extend reach across YouTube, Display, Gmail, and Maps.
Launched Meta lead generation targeting carers and adult children aged 35 to 65.
Built Meta remarketing for site visitors, video viewers, and abandoned lead forms.
Integrated server-side GTM, GA4, and Meta Conversions API for accurate attribution.
When Meta's healthcare ad review delayed launch by nearly three weeks, doubled down on Google Search and pre-warmed the Meta pixel, cutting the eventual cold-start period from two to three weeks down to under seven days.

Results

75 monthly callback leads, up from an expected 4.
35% lead-to-sale conversion rate.
28 average monthly sales, up from an expected 1.
38% reduction in blended cost per lead.
Google Search CTR up from roughly 2.8% to 8.4%.

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Healthtech Provider Generates 75 Monthly Callback Leads

Project Overview

Key results for the client

What was holding the client back

We built a full-funnel paid media programme

What MasterRemit achieved

About

Challenges

Goals

Solution/Approach

Results

Results that speak for them selves.

Migrating 9,000+ pages across 12 languages

80% CPR reduction and 3x ROI over 6 years

35% cost reduction while scaling SEO delivery globally

Make your brand our next success story.

Get in touch with us.

You’re all set!

Results that speak for them selves.