Dental Clinic Achieves 100% AI Citation Coverage

Project Overview

Organization

Multi-location dental & implant clinic group

Industry

Healthcare - dental & implants

Starting Position

Strong clinical reputation. Steady classical search rankings. Zero presence in AI answers.

Location

Perth metro area, WA

Engagement Period

December 2025 – May 2026

Products / Services Used

AI Search Visibility
AEO
GEO
AIO/LLMO
SEO Foundation

A multi-location dental and implant group in the Perth metro area came in with something most healthcare brands would kill for - a strong clinical reputation and steady rankings on classic search. What they didn't have was any presence in the answer patients had started using instead of a Google results page.

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Ask an assistant for "the most trusted dentist near me" and you get a three-name shortlist. If the clinic isn't in that shortlist, it isn't considered. Doesn't matter what page one says. Doesn't matter how good the Google reviews are. The consideration set closes before the patient ever scrolls.

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That's the market the clinic was competing in. And losing quietly.

Performance Insights

Key results for the client

0 → 6/6

Buyer prompts cited in Google AI Overviews

0 → 6/6

Buyer prompts cited in ChatGPT

+56%

Organic sessions, Dec to May

+52%

Organic key conversions, Dec to May

Client Objectives

Ranked, but not recommended

Talk to our team

The starting point was blunt. In December 2025, across the six tracked buyer prompts most likely to end in an actual booking, the brand was cited zero times in Google AI Overviews and zero times in ChatGPT.

The traditional search rankings held up fine - around position 14 for the core local term. Present. Not preferred.

The six prompts weren't fishing queries. Each one was tied to concrete commercial intent:

"Most trusted dental clinics in Melville" - vendor shortlist
"Emergency dentists in Booragoon" - urgent, high-intent
"Reliable dental implants in Booragoon" - treatment + trust
“Most recommended dentist in Booragoon" - recommendation
"Best dental implants in Melville" - treatment shortlist
"Cosmetic dentist in Melville" - service-specific

These are the questions that decide the sale. AI wasn't naming the clinic in any of them.

Mavlers Strategy

Every AI search factor, engineered as one system.

Four disciplines - AEO, GEO, AIO/LLM - running on one SEO foundation. Eight factors treated together because models don't grade them separately.

Talk to our team

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Made the pages readable to AI systems.

Audited crawl access, render behaviour, and how content resolves when an AI system fetches the page. JavaScript-only content invisible to crawlers, blocked resources, conflicting canonicals, slow render paths - fixed at the source.

Built entity signals models can cross-reference.

Aligned name, address, service list, and practitioner credentials across every property AI cross-checks — Google Business Profile, Healthengine, Smile.com.au, Perth-metro directories. Fragmentation across those sources is a top reason models decline to name a clinic that "exists."

Schema built for how the parser reads.

Organization, LocalBusiness (Dentist), MedicalOrganization, FAQPage - marked up with the properties that matter for healthcare recall: service area, specialties, insurance accepted, hours, practitioner info. Machine-readable context, not badge decoration.

Rewrote content in the shape models can lift.

Every tracked prompt had a direct answer at the top of the relevant page section - complete sentences that resolve without surrounding paragraphs. Natural-language variations included, because patients phrase the same question ten different ways.

Third-party trust from sources AI verifies.

Reviews on Google and Healthengine, references in Australian dental publications, mentions across Perth-metro health directories. Reference quality from sources models actually pull from in the healthcare vertical.

Prompt-level tracking, screenshot-verified, monthly.

AI-referral traffic surfaced properly in GA4.

Custom events, referrer classification, and UTM handling rebuilt so AI-assisted sessions show up as a distinct channel - with engagement rate, conversion, and booking data attached to the correct bucket instead of being folded into organic.

Landing architecture matched to prompt intent.

Emergency prompts routed to phone-first, hours-above-fold pages. Implant prompts routed to treatment pages with pricing and consultation booking. Cosmetic prompts routed to case galleries. Every citation earned had a page built to convert the intent behind it.

Results

Six months. Zero to full coverage.

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We move faster, optimize smarter, and help you outpace competitors with AI behind every move.

Organization

Multi-location dental & implant clinic group

Industry

Healthcare

Services Used

AI Search Visibility, AEO/GEO, SEO Foundation

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About

The client is a multi-location dental and implant clinic group serving the Perth metro area in Western Australia. The group provides dental and implant services across its clinic network.

Challenges

Strong clinical reputation and steady traditional search rankings, but zero presence in AI answers
Ranked around position 14 for its core local search term, but was not being recommended by AI
Received zero citations across six commercially important buyer prompts
AI visibility was missing across prompts covering trusted dental clinics, emergency dentistry, dental implants, recommendations, and cosmetic dentistry
Inconsistent signals across Google Business Profile, Healthengine, Smile.com.au, and Perth-area directories made it harder for AI systems to confidently identify the clinic

Goals

Establish visibility in AI answers for high-intent local dental searches
Get cited across all six tracked buyer prompts
Strengthen the technical, entity, content, and trust signals AI systems use to evaluate the clinic
Improve organic traffic and conversions alongside AI visibility
Create clear paths from AI discovery to appointment actions

Solution/Approach

Made the site accessible to AI systems: Fixed crawl, rendering, JavaScript, blocked-resource, canonical, and page-speed issues affecting discoverability
Strengthened entity signals: Aligned the clinic’s name, address, services, and practitioner credentials across Google Business Profile, Healthengine, Smile.com.au, and Perth-metro directories
Implemented healthcare-focused schema: Added Organization, LocalBusiness (Dentist), MedicalOrganization, and FAQPage structured data
Reworked content for AI answers: Added direct, self-contained answers to tracked prompts and incorporated natural-language variations
Built third-party trust: Strengthened references across Google, Healthengine, Australian dental publications, and Perth healthcare directories
Introduced prompt-level tracking: Monitored AI visibility monthly with screenshot-verified citations across Google AI Overviews and ChatGPT
Separated AI traffic in GA4: Rebuilt referral classification, custom events, and UTM handling so AI-assisted sessions could be measured independently
Matched landing pages to intent: Routed emergency queries to phone-first pages, implant searches to treatment and consultation pages, and cosmetic searches to case galleries

Results

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0 → 6/6 AI Overviews — Cited across every tracked buyer prompt.
0 → 6/6 ChatGPT — Achieved full citation coverage across all six prompts.
+56% organic sessions — 112 in May vs. 72 in December.
+52% organic key conversions — 105 in May vs. 69 in December.
61 appointment bookings — From organic and AI-assisted traffic in May.
72.3% engagement rate — Organic engagement rate in May.

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The bigger win: The clinic moved from zero AI visibility to full citation coverage across six high-intent buyer prompts, while organic traffic, conversions, and appointment bookings improved in the same period.

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Dental Clinic Achieves 100% AI Citation Coverage

Project Overview

Key results for the client

Ranked, but not recommended

Every AI search factor, engineered as one system.

Six months. Zero to full coverage.

About

Challenges

Goals

Solution/Approach

Results

Results that speak for them selves.

Migrating 9,000+ pages across 12 languages

80% CPR reduction and 3x ROI over 6 years

35% cost reduction while scaling SEO delivery globally

Want to be found in AI search?

Get in touch with us.

You’re all set!

Results that speak for them selves.