Global Tech Brand Achieves 300% Amazon ROAS

Project Overview

Organization

Global technology brand

Industry

Consumer Electronics / E-commerce Marketplace

Challenge

Long consideration cycle and fierce competition on Amazon.in

Stack

Amazon Sponsored Products, Sponsored Display, Amazon Marketing Cloud (AMC)

Products / Services Used

Amazon Advertising
Retail Media Strategy
Sponsored Products
Sponsored Display
Amazon Marketing Cloud
Paid Media Management

This client is a global technology leader, launching its latest premium laptops on Amazon.in to win high-intent, value-conscious buyers in the premium category.

Premium laptops in India carry a 45 to 60 day consideration window, so the brand needed sustained visibility across a long decision cycle while defending share against aggressive category competition.

‍

The brief was to build a conversion-first program that drives ROAS through Search without surrendering visibility to competitors on Display.

Performance Insights

Key results for the client

+272%

Search CTR uplift

+300%

Search ROAS over plan

-50%

Search CPC vs forecast

Client Objectives

The challenges the client faced

Talk to our team

1.

Long consideration cycle

Premium laptops in India carry a 45 to 60 day decision window, demanding repeated brand touchpoints to move buyers toward purchase.

2.

Intense category competition

Rivals actively bid on the same shoppers and product pages, threatening share of voice on Amazon.in.

3.

Premium positioning at a high price point

Value-conscious buyers needed multiple exposures and clear USPs before converting.

4.

Efficiency under pressure

Fluid budgets had to be optimized for ROAS while still defending visibility, leaving no room for waste.

Mavlers Strategy

How we turned a long buying cycle into ROAS-driven sales

Talk to our team

1.

Built a 90/10 dual-channel funnel

90% of budget to Amazon Search for ROAS-driven conversion, 10% to Sponsored Display for defense and competitor suppression.

2.

Engineered a high-intent Search program

Sponsored Products with dynamic bidding, match-type structuring, and aggressive placements across Top of Search, Rest of Search, and Product Pages.

3.

Ran defense and conquesting

Product targeting that protected the client's own PDPs while conquesting competitor listings across both channels.

4.

Layered in AMC precision

Amazon Marketing Cloud analyzed shopper paths, incremental reach, and time-of-day engagement to guide audience targeting, budget allocation, and dayparting.

5.

Structured campaigns by product tier

Separate setups per tier prevented overlap, and when Display creative slipped the Brand Day launch, budget pivoted fast to Top of Search to hold early visibility.

Results

What the client achieved

‍

We move faster, optimize smarter, and help you outpace competitors with AI behind every move.

Organization

Global technology brand

Industry

Consumer Electronics

Services Used

Amazon Search Ads, Amazon Display Ads

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About

The client launched its latest premium laptops on Amazon.in, targeting high-intent, value-conscious buyers in a category with a 45 to 60 day consideration window and aggressive competitor bidding.

Challenges

Long consideration window (45-60 days) requiring sustained visibility.
Aggressive category competition defending share.
Need to drive ROAS through Search without surrendering Display visibility.
Conversion-first program required to justify spend.

Goals

Drive ROAS-focused conversion through Search without losing visibility on Display.
Defend product pages while conquesting competitor listings.
Use shopper-path data to guide budget and audience decisions.
React quickly when campaign elements underperformed.

Solution/Approach

Search-first architecture: Prioritized high-intent keywords for ROAS.
Display defense strategy: Maintained visibility without overspending.
Full-funnel coverage: Sustained presence across 45-60 day consideration window.
Conversion optimization: Continuous bid and creative refinement.

Results

‍

+272% Search CTR.
+300% Search ROAS over plan.
-50% Search CPC vs forecast.

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Global Tech Brand Achieves 300% Amazon ROAS

Project Overview

Key results for the client

The challenges the client faced

How we turned a long buying cycle into ROAS-driven sales

What the client achieved

About

Challenges

Goals

Solution/Approach

Results

Results that speak for them selves.

Migrating 9,000+ pages across 12 languages

80% CPR reduction and 3x ROI over 6 years

35% cost reduction while scaling SEO delivery globally

Make every ad dollar work harder.

Get in touch with us.

You’re all set!

Results that speak for them selves.