Airtasker Drives 7,251% Organic Growth

Airtasker connects people who need everyday tasks done, including cleaning, deliveries, IT support, and office admin, with workers ready to take them on. Founded in Sydney in 2012, the platform had grown to a community of 600,000+ users, with more than $40 million worth of tasks completed. Following a $22 million Series B, Airtasker partnered with Mavlers Agency to strengthen its organic search presence ahead of an international expansion push.

• Low organic visibility on key category pages: Commercial location-based terms such as “home cleaning Melbourne” and “home cleaning Sydney” were buried beyond page three.
• Underdeveloped backlink profile: Airtasker lacked the link depth and quality needed to compete with established players in Australia's online marketplace segment.
• Thin presence on editorial platforms: Despite its growing user base, Airtasker's presence across publishers and blogs was limited, reducing referral pathways and trust signals.
• Untapped city-level demand: Strong commercial intent existed around city-specific service queries, but the relevant pages were not optimized to capture that demand at scale.
• Results needed within a startup budget: Airtasker needed measurable outcomes without increasing marketing spend beyond what its growth stage warranted.

The live page doesn't have a separate "Goals" section spelled out as bullets, but its challenge/strategy sections clearly support these objectives:

• Improve organic rankings for commercially important category and location-based searches
• Strengthen domain authority through high-quality, relevant backlinks
• Expand Airtasker's visibility across publishers and online publications
• Capture more city-level commercial search demand
• Grow organic traffic within the available startup-stage marketing budget

• Comprehensive SEO audit and keyword research: Mavlers Agency areviewed Airtasker's search positions and identified weak- or non-ranking pages, with particular focus on commercially important category pages.
• Link-building roadmap with monthly KPIs: Link acquisition was structured as an ongoing program with monthly quality and quantity targets, measured by its contribution to authority, rankings, and traffic rather than link count alone.
• On-page optimization across category pages: Title tags, meta descriptions, and on-page content were refined around target keywords, with ranking changes continuously tracked.
• High-authority Australian backlinks: Mavlers Agency secured 30+ backlinks from relevant Australian websites, including Handyman, MYOB, RateCity, realestate.view, Flatmates, and doityourself.
• Content syndication: Airtasker's content was distributed across 50+ blogs and online publications, helping expand brand awareness and reinforce the SEO program.

• 7,251% increase in organic traffic
• 30+ authority backlinks secured
• 50+ publications featured Airtasker
• Several target keywords moved from beyond page 3 to the top 5 positions on Google
• Organic traffic to key category pages grew significantly and continued increasing month after month
• 10 months to achieve the reported results