MasterRemit achieves 1,630% more transactions and 78% lower cost

MasterRemit is a digital money transfer platform serving migrant communities across Australia and New Zealand who send money home regularly, competing on rate, speed, and trust.

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The brief to Mavlers Agency was unambiguous: build an acquisition engine that delivers verified, transacting users, not just app downloads.

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The real business metric sat two steps past the install, at the first completed transfer, in a fintech category that gets harder to win every quarter.

• A highly competitive, rate-driven remittance category left little room to win senders on price alone
• Acquisition costs were climbing steadily every quarter, pressuring efficiency exactly as budgets needed to grow
• Distinct nationalities and sender personas, from Ethiopian to Filipino to Nepalese, each needed its own message and rate story
• Installs were only ever a proxy; the metric that mattered, the first completed transfer, sat two steps further down the funnel
• Australia and New Zealand behaved differently, so no single playbook could serve both markets as spend scaled

• Build campaigns that optimize for completed transfers, not installs
• Bring acquisition costs down even as spend and volume both scale
• Give every sender persona and nationality its own message and rate story
• Track a user's full path from ad click to completed transaction
• Run one coherent system across both Australian and New Zealand markets

• Ran multiple Google Performance Max campaigns split by country and sender persona, layered with Search and App campaigns using value-based smart bidding, and live exchange rates displayed dynamically in ad headlines
• Put the majority of performance weight on Meta, rendering live exchange rates directly on creative and using UGC-style video as the strongest lever for new senders
• Tracked the full funnel from install to registration to first transaction, pushing every post-install event through Firebase and attributing in-app activity back to the originating campaign
• Built audience strategy around diaspora and geography, layering destination-country interests, festival-driven promotional windows, and creative served in the sender's own language via on-device translation
• Ran a weekly optimization rhythm across creative, keywords, geo targeting, audiences, budget splits, and bid strategy, cutting what underperformed and scaling what worked

• 28,290 monthly transactions - Up from 1,635, a 16.3x increase (+1,630.28%) in verified, completed transfers
• $1.19 cost per transaction - Down from $5.33, a 78% reduction even as spend and volume both scaled
• $4.79 million in monthly sending amount - Up from $412,451, a 1,061.88% increase in total value remitted through the platform
• 50+ receiving countries reached - Grown from a single Australia and New Zealand origin base, spanning South and Southeast Asia and MENA
• Lowest cost per transaction of the partnership - The record month landed with the best efficiency the account had ever seen, not the worst
• 4+ year partnership compounding - Two years of dedicated paid performance focus built on trust and feedback loops rather than restarting each quarter

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