Tejo Nikhanj Thota

Paid Social Specialist

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About

Experience

8+ Yrs

Location

Hyderabad, India

Availability

Available for work

Timezone

US · Global overlap
Driving lead-gen and ROI across 50+ clients, from SMBs to blue-chip brands, through strategic budget optimization.
Professional Summary

Paid Media Specialist with 7+ years driving lead-gen and ROI across 50+ clients ranging from SMBs to blue-chip brands.

Challenge

Optimizing budgets and lead-gen performance across a very wide client base with different scales and goals.

Solution

Ran strategic media planning and paid campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Pinterest Ads and Twitter Ads, tailoring budget allocation to each client's scale — from SMB to blue-chip.

Impact

Delivered consistent lead-gen results and ROI across a 50+ client portfolio spanning SMBs to blue-chip brands.

Role & Responsibilities
Paid Social Specialist
  • 7+ years managing paid social and search campaigns
  • Google Ads, Microsoft Ads, LinkedIn Ads, Pinterest Ads and Twitter Ads execution
  • Strategic media planning and budget optimization
  • Shopping Ads management for e-commerce clients
  • Lead-generation campaign strategy across 50+ client accounts
  • Google Analytics-based performance tracking
SKILLSETS / Tools
HubSpot CMS
Google Ads
Webflow
Google Ads Editor
GoHighLevel
Microsoft Ads
HTML5
LinkedIn Ads
CSS3/SASS
Shopping Ads
jQuery
Pinterest Ads
Bootstrap
Twitter Ads
Tailwind CSS
Media Planning
ChatGPT
Google Analytics
Interests
Travelling
Slow travel over checklist tourism.
Music
Curates playlists for deep work blocks.
Clarity First
“A strategy nobody can execute is just a document.”