Swapnil Jaykar
Swapnil Jaykar

Web Analytics Expert

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About

Experience

8+ Yrs

Location

Lucknow, India

Availability

Available for work

Timezone

IST · Global overlap
Turning complex, multi-source datasets into actionable insight using GA4, GTM, Looker Studio and Firebase.
Professional Summary

Web Analytics Specialist with 8+ years turning complex, multi-source data into insight that shapes digital marketing performance.

Challenge

Making sense of fragmented tracking data across web, app and campaign sources so marketing teams can trust their numbers.

Solution

Built GA4 and Google Tag Manager tracking architecture, connected it to BigQuery, and used Python, Power BI and Tableau to model and visualize the data, with Hotjar for qualitative behavior insight.

Impact

Gave marketing teams reliable, actionable analytics that directly informed optimization decisions.

Role & Responsibilities
Web Analytics Expert
  • 8+ years designing GA4 and Google Tag Manager tracking implementations
  • BigQuery-based data modeling and analysis
  • Python for data processing and automation
  • Power BI and Tableau dashboarding for stakeholder reporting
  • Hotjar-based behavioral and UX analysis
  • Firebase analytics for app-side tracking
SKILLSETS / Tools
HubSpot CMS
Google Tag Manager
Webflow
Google Analytics (GA4)
GoHighLevel
Google Data Studio
HTML5
JavaScript
CSS3/SASS
Python
jQuery
Power BI
Bootstrap
Tableau
Tailwind CSS
BigQuery
ChatGPT
Hotjar
Interests
Travelling
Slow travel over checklist tourism.
Music
Curates playlists for deep work blocks.
Clarity First
“A strategy nobody can execute is just a document.”