Rahul Palakodeti
Rahul Palakodeti

Senior Performance Marketing Specialist

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About

Experience

8+ Yrs

Location

Hyderabad, India

Availability

Available for work

Timezone

UTC+5:30 · Global overlap
Driving profitable growth for e-commerce brands through full-funnel paid media strategy across Google and Meta.
Professional Summary

Senior Performance Marketing Specialist with 8+ years of experience building full-funnel, ROAS-positive acquisition strategies for e-commerce brands across Google and Meta.

Challenge

Scaling paid acquisition for e-commerce brands without letting cost-per-acquisition erode margins as ad spend grows.

Solution

Built and managed full-funnel campaigns across Google Ads, Meta Ads, Bing Ads and LinkedIn Ads, layering in Search Ads 360 and Google Tag Manager-based tracking to keep every dollar of spend accountable to ROAS.

Impact

Delivered consistent ROAS-positive acquisition for e-commerce clients, turning paid media into a predictable, scalable growth channel.

Role & Responsibilities
Senior Performance Marketing Specialist
  • 8+ years planning and executing full-funnel paid media campaigns
  • Google Ads, Meta Ads, Bing Ads and LinkedIn Ads management end-to-end
  • Search Ads 360 (SA 360) execution for large-scale search programs
  • Google Analytics and Google Tag Manager-based tracking and measurement
  • ROAS-focused budget allocation and optimization
  • Data visualization and reporting for stakeholder decision-making
SKILLSETS / Tools
HubSpot CMS
Google Ads
Webflow
Meta Ads
GoHighLevel
Search Ads 360
HTML5
Bing Ads
CSS3/SASS
Google Analytics
jQuery
Google Tag Manager
Bootstrap
LinkedIn Ads
Tailwind CSS
Data Visualization
ChatGPT
SA 360
Interests
Football
Weekend player, lifelong fan.
Music
Curates playlists for deep work blocks.
Clarity First
“A strategy nobody can execute is just a document.”
Featured Case Study
From 3-Year Decline to Growth.

Through deliberate match-type expansion, a smarter conversion-goal setup (OCI), and extending Non-Brand strategy into App Installs, the Amazon Business account broke a 3-year decline pattern — delivering higher Traffic and Regs than the prior year while holding CPR and CPC within target.