Harshit Kapasi
Harshit Kapasi

Subject Matter Expert - SEM

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About

Experience

8+ Yrs

Location

Lucknow, India

Availability

Available for work

Timezone

IST · Global overlap
Managing paid campaigns across platforms and leading 15+ member teams, with a focus on strategy, optimization and client KPIs.
Professional Summary

SEM Subject Matter Expert with 8+ years managing paid campaigns and leading teams of 15+ specialists to hit client KPIs.

Challenge

Keeping large, multi-client SEM programs consistent and optimized while scaling a growing specialist team.

Solution

Combined hands-on SEM strategy across Google Ads, Microsoft Ads, Facebook Ads and LinkedIn Ads with GA4 and Google Tag Manager-based measurement, while building and leading a 15+ member team on standardized optimization processes.

Impact

Sustained strong client KPI performance across a large campaign portfolio while growing a high-performing 15+ member SEM team.

Role & Responsibilities
Subject Matter Expert - SEM
  • 8+ years of hands-on SEM strategy and campaign management
  • Leadership of a 15+ member paid media team
  • Google Ads, Microsoft Ads, Facebook Ads and LinkedIn Ads execution
  • GA4 and Google Tag Manager-based measurement and reporting
  • Google Data Studio dashboards for client KPI tracking
  • Process and optimization frameworks for team-wide consistency
SKILLSETS / Tools
HubSpot CMS
Google Ads
Webflow
Google Ads Editor
GoHighLevel
Microsoft Ads
HTML5
Facebook Ads
CSS3/SASS
LinkedIn Ads
jQuery
Google Analytics
Bootstrap
GA4
Tailwind CSS
Google Tag Manager
ChatGPT
Google Shopping
Interests
Travelling
Slow travel over checklist tourism.
Music
Curates playlists for deep work blocks.
Clarity First
“A strategy nobody can execute is just a document.”