Amrit Lal

SEO Strategist, Organic Growth & AI Search

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About

Experience

7+ Yrs

Location

Mohali, Punjab, India

Availability

Available for work

Timezone

IST · Global overlap
Technical SEO practitioner who works the unglamorous layer: crawl, structure, and the fixes that move rankings.
Professional Summary

Amrit works on organic search optimization and AI-driven search visibility for brands across industries.

His day-to-day sits close to implementation: technical audits, on-page optimization, keyword research, and search analytics.

He tracks AI Overviews, generative search, and SEO automation closely, and applies them where they produce measurable movement rather than theory.

Role & Responsibilities
SEO Strategist
  • Technical SEO audits and fix prioritization
  • Keyword research and competitor analysis
  • On-page and off-page optimization
  • Content optimization for search intent
  • Link building and outreach
  • Search analytics and performance reporting
  • AI Overview and generative search optimization
  • Cross-functional execution with content and dev teams
SKILLSETS / Tools
HubSpot CMS
Technical SEO
Webflow
AI & LLM Search
Webflow
Google Analytics
CSS3/SASS
Google Search Console
HTML5
Ahrefs
GoHighLevel
Semrush
Bootstrap
Screaming Frog
jQuery
On-Page SEO
Tailwind CSS
Link Building
ChatGPT
SEO Automation
Interests
Football
Weekend five-a-side.
Tech Tinkering
Automating repetitive SEO tasks.
Fix the Foundation
“You cannot content your way out of a broken site.”